Any kind of advertising has its own pros and cons. When you are thinking about the ways in which you can market your business you will most likely consider print media as a good start. Even though print media is probably at the top of many companies’ advertising options list, can turn out to be more expensive than other types of marketing mediums.
Pros and Cons of Print Media:
Pros; you can choose your advertisement size and its placement on the page. You can choose the days on which your advertisement will run and how many times.
Cons; your creative options are limited and you will have to cope with poor quality due to reproduction. Newspapers normally do not have a long life, they get thrown out as soon as the news it contains is deemed old news.
Pros; magazines are a popular print medium that is highly engaging and can make a strong impression on its readers. A major difference between Magazines and Newspapers will be the quality of the printing and colour. People will also keep a magazine for longer times because the articles stay relevant and do not become old news the next day.
Cons; the waiting times to have an advertisement placed can take as long as two to three months, due to publication dates. Not all magazines have weekly editions; some magazines are only distributed quarterly.
Flyers and Posters:
Pros; posters or flyers can be placed in newspapers and magazines as well as in post boxes. This is a low-cost distribution approach.
Cons; if your posters or flyers end up in between a lot of other advertising pamphlets, they may not get the attention you wanted them to receive.
Other types of print media include direct mail, in the form of letters, postcards and other types of mail. Again, the success of this type of print media will depend on the accurate delivery of said letters and postcards.
Even though websites and online marketing are a lot cheaper and seem to be taking over the field of marketing, print media stays a valid marketing media that still reach customers on many levels. The primary strengths of print media can be found in its tangibility, high credibility and an enduring message.